Email & Landing Page Systems
System architecture
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Strategy
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branding
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Motion
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System architecture 〰️ Strategy 〰️ branding 〰️ Motion 〰️
Challenge
Outdated tools and zero standardized frameworks meant Credit Karma’s marketing emails and landing pages were constantly built from scratch. This created huge production bottlenecks, bloated design debt, and a disconnected experience for members as we rolled out a new brand identity.
ROLE
I led the creative strategy and hands-on system builds across both email and web touchpoints. I audited our growth channels, created clear strategic categories—like lifecycle emails and landing page types—and built the modular Figma component libraries, documentation, and specs. This gave both our creative and engineering teams a shared blueprint to build faster.
Result
Delivered two production-ready design systems that unified the member journey from inbox to landing page. The new frameworks eliminated design debt, sped up production cycles, and made it easy for teams to launch high-converting, on-brand campaigns at scale.