CEtazen
User Research
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Product Strategy
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UX/UI
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Interactive Prototyping
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User Research 〰️ Product Strategy 〰️ UX/UI 〰️ Interactive Prototyping 〰️
Challenge
Individuals passionate about marine life often feel powerless to help, while marine biologists lack sufficient tracking data on whales, dolphins, and porpoises. The goal was to design a mobile app that bridges this gap, enabling everyday citizens to contribute directly to research and conservation efforts.
ROLE
UX/UI Designer leading end-to-end product strategy and design, leveraging background knowledge as a former Marine Mammal Center education docent. Conducted user and expert research, structured information architecture, and created wireframes, branding, and an interactive prototype.
Result
Delivered a validated high-fidelity app prototype and pitch presentation that turned complex scientific tracking into a simple, engaging citizen-science experience.
The Solution at a Glance
Cetazen makes it easy for anyone to help marine biologists track whales, dolphins, and porpoises. By streamlining sighting reports into three intuitive steps — capture, identify, and submit - the app turns everyday sightings into real data for ocean conservation.
Key Insights & Research
Marine enthusiasts want to help, but existing tools feel too complicated for a quick moment. Talking to ocean lovers and marine experts helped map out what really drives community action.
User Flow & Wireframes
