Betterup
Presentation design
〰️
Event Branding
〰️
Data Visualization
〰️
Illustration
〰️
Presentation design 〰️ Event Branding 〰️ Data Visualization 〰️ Illustration 〰️
Challenge
As an emerging startup preparing for early funding and a keynote at the Shift Conference, BetterUp needed a high-impact visual presence. Their existing brand assets were minimal, requiring an expanded design language that could translate complex coaching and behavioral science concepts into compelling, executive-ready presentations.
ROLE
Contracting through Creative Blue, I designed key presentation decks and custom visual assets for BetterUp’s leadership team. To translate their core identity for the event, I built custom vector illustrations, data visualizations, editorial photo layouts, and organic graphic accents—creating a cohesive design language that aligned with their primary palette while bringing dynamic energy to their Shift Conference keynote
Result
Delivered an elevated presentation system alongside a foundational suite of branded visual assets—including custom iconography, graphic framing, and data visualization styles—that established brand credibility at the Shift Conference and supported BetterUp's early fundraising and market positioning efforts.
