Betterup
Presentation design
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Event Branding
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Data Visualization
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Illustration
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Presentation design 〰️ Event Branding 〰️ Data Visualization 〰️ Illustration 〰️
Challenge
Preparing for early fundraising and a Shift Conference keynote, BetterUp needed to translate complex behavioral science concepts into an executive-ready presentation using minimal existing brand assets.
ROLE
Contracting through Creative Blue, I led the visual design for BetterUp’s keynote and leadership presentations. My responsibilities included expanding their brand identity, translating complex data into engaging visuals, and crafting custom vector illustrations, photo layouts, and graphic accents.
Result
Delivered a complete presentation system and reusable visual asset suite—including custom iconography, framing, and data visualization styles—that established brand credibility at the Shift Conference and supported early fundraising efforts.
