Cards Optimizer
Creative Direction
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Production
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VO Direction
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Motion
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Creative Direction 〰️ Production 〰️ VO Direction 〰️ Motion 〰️
Challenge
Communicate a new feature of how to maximize credit card rewards in 20 seconds to new and existing Credit Karma members.
ROLE
Creative direction and production including scripts, storyboards, VO, SFX, motion, and multi-size delivery.
Result
Built a repeatable creative wrapper around one insight, the shift from financial doubt to confidence. A single visual mechanic of removing a word carries the message across all 3 executions, making the format scalable for future campaigns.
Format Variation
Delivered across multiple device sizes - 16:9 for display and 9:16 for mobile - ensuring the creative wrapper held against formats.
PROCESS - StoRYBOARD of CONCEPT
Frame 1: Opening - The Doubt
Frame 2: The mechanic - Word removal
Frame 3: Payoff - Confidence state
