Cards Optimizer
Creative Direction
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Production
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Voice Acting Direction
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Motion
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Creative Direction 〰️ Production 〰️ Voice Acting Direction 〰️ Motion 〰️
Challenge
Communicate a new feature that shows how to maximize credit card rewards, in 20 seconds, to new and existing Credit Karma members.
ROLE
Led creative strategy, design, and storyboarding, partnering with a senior copywriter on concept, script, and voiceover. Directed motion and sound, and delivered multi-size formats.
Result
Built a repeatable creative wrapper around one insight: the shift from financial doubt to confidence. A single visual mechanic, removing a word, carries the message across all three videos, making the format scalable for future campaigns.
Format Variation
Delivered across multiple device sizes - 16:9 for display and 9:16 for mobile - ensuring the creative wrapper held against formats.
PROCESS - StoRYBOARD of CONCEPT
Frame 1: Opening - The Doubt
Frame 2: The mechanic - Word removal
Frame 3: Payoff - Confidence state
