Cards UNLOCK
DRTV Creative
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Paid Digital
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User Acquisition
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Product integration
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DRTV Creative 〰️ Paid Digital 〰️ User Acquisition 〰️ Product integration 〰️
Challenge
Credit card rewards feel too complicated to track, leaving potential members hesitant to sign up. Credit Karma needed high impact performance video creative to build trust and drive new member acquisition.
ROLE
Stepped in as Interim Creative Lead to drive creative execution across three Direct-Response TV spots and cutdowns. Led the design, framing, and placement of on-screen UI for the "Cards Optimizer" tool, ensuring seamless visual storytelling across all spot variations.
Result
Three 30-second spots and 15-second cutdowns focusing on Rewards Earning, Redemption Advice, and Benefits Tracking. Bridged live-action narrative with clear product UI, translating complex card optimization features into an intuitive visual experience across CTV, Meta, and Youtube networks.