nimby
brand identity
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Packaging
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print production
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photography direction
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brand identity 〰️ Packaging 〰️ print production 〰️ photography direction 〰️
Challenge
Not In My Backyard™ (NIMBY), an all-natural line of insect-repellent outdoor products, needed to launch a line of wristbands, clips, zappers, candles, and diffusers with a brand identity and packaging system strong enough to earn shelf space at major retailers.
ROLE
End-to-end creative across brand, product, photography, and production from establishing the brand identity to retail-ready execution. I led creative direction on brand and packaging, including dielines and production details, working directly with printers, assembling and testing products, and overseeing photography, print, and catalog materials.
Result
A complete retail-ready brand and packaging system that earned NIMBY shelf space at major retailers including Target and Walmart.
