VoteR Roadmap
Creative Direction
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Landing Page Design & Dev
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Social
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Creative Direction 〰️ Landing Page Design & Dev 〰️ Email 〰️ Social 〰️
Challenge
Millions of financially vulnerable Americans weren’t registered to vote and Credit Karma believed civic progress and financial progress are inseparable.
ROLE
One of 140 volunteers across six departments. Led landing page design and development and contributed email and social creative. Built in partnership with VoteAmerica.
Result
The campaign drove 3.7M visits to Voter Roadmap landing page, 2.3M voter status verifications, 531K voting plans started, and 438K voter registrations initiated — real civic impact at scale.
Landing Page, SOcIAL, & Email series
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Registration Emails
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Reminder Emails
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Election Day Countdown Emails
Illustration SAMPLES
Featured in Business Insider
Credit Karma is launching a new voter registration tool — and CEO Kenneth Lin says building it was 'the right thing to do'
Read article →