VoteR Roadmap
Creative Direction
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Landing Page
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Social
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Creative Direction 〰️ Landing Page 〰️ Email 〰️ Social 〰️
Challenge
Millions of financially vulnerable Americans weren't registered to vote, and Credit Karma believed civic progress and financial progress are inseparable. How could we make voting feel more approachable, not heavier? The idea: casting your vote should be as easy as checking your credit score.
ROLE
Led creative direction and hands-on design across the campaign including landing page, email, and social as part of a cross-functional team. Built in partnership with VoteAmerica.
Result
The campaign drove 3.7M visits to the Voter Roadmap landing page, 2.3M voter status verifications, 531K voting plans started, and 438K voter registrations initiated.
Landing Page
Email series
Instagram Story Launch
Instagram Social Stickers & Carousel
Instagram Post & ballot deadlines
